Posts

Social Semiotics

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Social Semiotics is stated as an approach to communication that seeks to understand how people communicate by a variety of means in social situations. (MultiModal Terms Glossary). To help you understand it, let me explain further. Social semiotics, as far as my understanding, means understanding meaning based on context and conflict in an interpersonal interaction instead of "codes of  language" like in Structural Semiotics, (Vannini, pg. 116).  Michael Halliday introduced Social Semiotics in 1978 and has developed it ever since. It is important because it shapes social relations and society as whole. It studies modes of communication which is important in all of our lives whether we like it or not! If I'm being honest, I found this concept hard to understand. Therefore, in regards to the rules I found this image to be more informative: Let me provide you with an example:  This is an ad on instagram for Dior. The color red that we see means "passion" and "l

Online Arguing

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Hi everyone! This week, I analyzed a comment section of a post on twitter that caused for a lot of disagreement. Here is the link:  https://twitter.com/SportsCenter/status/1504608440219582471 I chose this online argument because I have seen this argument pop up on all of my social medias and it is very prevalent at the moment.  The first concern I have with this argument is that the individuals taking part in the argument did not ever include evidence or proof behind their words. They only based their words on opinion.  Another negative example is the disrespect that individuals have in the comment section. There is a time and place for bad words to be used and it is not in the comments section of an online post.  The last concern I have with this argument is that it very much appears that individuals are not open minded as they read comments in the argument. People go into the comment section with a need to say their opinion, but do not have an open mind when it comes to reading other

The Toulmin Method

Hi everyone! This week, our topic is the Toulmin Method. The Toulmin Method is described in Communicating Online by Julia Green as a method of breaking arguments into different elements in order to completely support a claim, (pg. 286). This method includes a claim, grounds, warrant, qualifier, rebuttal, and backing.  An example of this online is a news article I came across on U.S. News called "Should the U.S. Adopt a 4-Day Workweek?" by Lindsay Lyon. Her claim stands that "office work has been overdue for a rewrite" and she includes writing from a writer named Brent Orrell. Here is a break-down of the Toulmin Method in this writing: Claim: " If we want to honor the desire for greater job flexibility, then the shortest path to reaching that goal is to let the market work, gradually adjusting the workweek as technology and productivity improvements allow rather than using the harsh gavel of a federal law". Grounds: " Data from a recent   American Ente

Podcast Research: Relating to Online Communication

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 Hi everyone! This week, I listened to this podcast:  https://modern-mentor.simplecast.com/episodes/562-use-online-nonverbal-communication-XgKmS6Hw It explains how online nonverbal communication is extremely relevant in all aspects of life and social media. It focuses on social media and job-hunting. In the beginning of the podcast, the speaker states "When you start a new job, within moments your bosses and coworkers have googled you, bing-ed you, Facebook-ed you, LinkedIn-you, and Instagram-ed you. They've read what you've written, they've seen your poetry blog. Which means that all of it, every single bit, will factor into how they perceive you" [Use online nonverbal communication].  This relates very similarly to what we learned specifically in week 5, when we learned about online reputation, essentially when job hunting. In an article that we read that week, called "How An Online Reputation Can Hurt Your Job Hunt" by Deborah L Jacobs, she writes, &q

The Battle for Public Opinion

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Hi everybody! This week's learning materials related back to the idea of social media and public opinion online. This can be a touchy subject because of how many different opinions surround this concept - but let me say a few things.  Social media has been a HUGE part of the 2020 civil rights movement and protests, specifically in ways of encouraging others to stand up for themselves and others, as well as planning and executing these movements that might not otherwise be created. I think without social media, less people would feel as powerful in the fight for social justice because social media allows us to share our experiences and thoughts and help people to feel like there are people who have their backs. This picture above shows a few hashtags that circled social media as a way to gain attention surrounding issues in our communities, where an individual who sees these form an immediate opinion towards the issues.  However, social media has completely changed the way people do

Business Assessment of Online Communication - Abercrombie and Fitch

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 Hi everyone! For this week's blog post, I have chosen to take a look at Abercrombie and Fitch's online presence and communication. In case you didn't know, Abercrombie and Fitch (usually just called Abercrombie) is the BEST clothing business in the United States. Their pieces are the best clothing I have ever bought for myself. But, that's besides the point! In general, I think that Abercrombie does a great job at communicating on their website and social media platforms. Their website is always up to date and has "contact us" options through Twitter, Email, and also includes a phone number. There is also an open chat to ask questions to a customer service representative. Their LinkedIn account posts communicative posts regarding launches of new collections, global events and holidays (Black History Month, for example, shown to the left).  https://www.linkedin.com/company/abercrombie-&-fitch/ On the website, the top of the page shows a sale ad, as well

Digital Natives and Immigrants

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Hi everyone! This week, we learned about digital immigrants and digital natives. Before this week I had never heard of these terms and had no idea what they meant. Let me give you a quick run-down.  Digital Immigrant : someone who has had to learn how to be technologically knowledgable and who did not grow up surrounded by the technology and devices like children these day's did.  Digital Native:  someone who has grown up surrounded by technology, cell phones, etc., and who understands things in a way that grown up's do not.  These days in learning environments, students are forced to learn in a way that students have been learning from the start. The education system has to continued to change although the brain's and ways of learning from students has. Prensky states that students today are no longer the people that our education system was designed to teach and I think that could not be more true. Students are constantly changing their ways of all other parts of their li